In cultivating a design direction for the website, LPC sought to create a destination where women can stay up to date on international news AND get great ideas on cooking, DIY projects, fashion and beauty, and much more.
Camila’s down-to-earth style is relatable to women of all nationalities, ages, and income levels. Read People.com‘s coverage of the Women of Today launch below and sign up to receive the Women of Today newsletter!
The Next DIY Guru?
Launches Lifestyle Site for Women (with Recipes!)
Camila Alves has learned a thing or two about juggling the demands of a hectic, fulfilling life.
As a hands-on mother to three kids 7 and under, a prolific blogger and designer, and wife toMatthew McConaughey – whose work can take the family around the globe – Alves is constantly fine-tuning fun, creative and easy ways to do everyday activities.
And now Alves, 33, is sharing what she’s learned onWomenofToday.com, her new lifestyle and DIY website launching Tuesday, PEOPLE can announce exclusively.
“Throughout the years I have learned that I love anything to do with cooking, decorating, kid activities, beauty and fashion, [and] if I can teach something that I have learned and make anyone’s life easier, as it did for me, then that makes me happy!” she tells PEOPLE.
Catering to women and chock full of tips, kid-friendly recipes, craft projects, beauty posts and aggregated news, the site arose from Alves’ desire to share with – and learn from – other moms and women around the globe.
“I was motivated to launchfrom the idea that we as women are a community,” she says. “We learn from each other every day in many different ways! That’s why I use the line: ‘All of us all the time!’ ”
“The goal is that everything you see on the site should be affordable – with the exception of special occasions of course! – and super easy to make. So if you have never cooked, done crafts or styled your hair in a certain way before, we make it easy and accessible so that you can do it!”
Calling the site an “open forum for women” – Alves will host a streamed video show called Camila’s Code every Wednesday at 11 a.m. ET with cooking and craft demos – she often tests projects and recipes on her family, including her children: Levi, 7, Vida, 6, and Livingston, 3.
“My kids do eat all the food I make for the website. I can tell you a lot of what I am sharing is what I do or have done at home,” she says. “So let’s just say that the kids are having a lot of fun with all the projects!”
The Alves-McConaughey brood’s favorite dish to date? Brazilian Chicken Stroganoff.
“I had to make so many different versions since I was modifying the recipe to make it easier, so anyone could prepare it in the crockpot,” she says. “They were so excited to see bags and bags in the freezer … That being said, the food didn’t last that long.”
While Alves grew up among creative people in Brazil – “especially my mother” – she didn’t tap into her own cooking talents until later in life.
“When my husband and I first got together, I could only cook one dish on my luckiest day!” she says.
Oh, how things have changed.