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Digital MarketingSearch Engine Optimization

Unraveling the Mystery: What Exactly is Search Engine Marketing?

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 The term Search Engine Marketing (SEM) refers to the practice of promoting a website by increasing its visibility in search engine results pages (SERPs) through paid advertising and optimization techniques. It’s an umbrella term that includes various strategies and tactics aimed at improving a…