The Gritness fitness app fostered a health-conscious culture by connecting like-minded fitness enthusiasts through its custom, community-driven social media exercise app. Living Proof Creative helped the brand swiftly rise in popularity with unique branding and eye-catching email/banner ad campaigns – including an acquisition by Under Armour.
Gritness
Brand Strategy, Branding Identity & Collateral, Digital Ad Creative
Challenges
As a newcomer in the crowded fitness space, Gritness needed a brand identity that was both authentic and striking to stand out. Once defined, this visual identity had to be applied across versatile asset designs that could support marketing initiatives and event promotions.
Blue
Light Grey
Gray
Solutions
Living Proof Creative developed a strong visual foundation beginning with a polished logotype, typeface, and core aesthetic identity. This branding legitimized Gritness from the ground up and enabled seamless design execution from “A to Z.” Next, the designers applied this bold brand aesthetic to asset designs that could be easily replicated across print and digital, allowing Gritness to seamlessly provide partners and event organizers with ready-to-use, on-brand materials.
Services
- Business Consulting
- Whiteboard Strategy
- Competitive Analysis
- Google Best Practices
- Content Audit
- Content Development
- Brand Strategy
- Business Management
- Brand Identity
- Brand Collateral
- UX Design
- UI Design
- Digital Ad Creative
- Environmental Graphics
- Graphic Design
- Printing Services
- eCommerce Services
- Magento Commerce
- Magento 2 Migration
- ERP Integrations
- API Integrations
- Maintenance and IT Support
- Hosting Packages
- Digital Strategy & Reporting
- Search Engine Optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Marketing
- Paid Advertisement
- Social Media Management
- Marketing Automation
