R. Couri Hay is a New York Public Relations legend. For over 50 years, he has been documenting the scene, rubbing elbows with the most influential figures in pop culture, government, the arts, and music – from Andy Warhol and John Lennon to Hillary Clinton. Living Proof Creative was brought on to rebuild R. Couri Hay’s full-service PR and press agency’s website. The vast website not only serves as a portal for businesses to access information about the company, but it’s also a historical documentation and archive filled with all the work and press coverage R. Couri Hay has accomplished over the decades.
R. Couri Hay
WordPress & UX Design
189
%+
Growth in Organic Keywords
301
%+
Growth in First-Page Rankings
449
%+
Increase in Organic Traffic
330
%+
Growth in Estimated Organic Traffic
Challenges
Our team was challenged with striking a balance between honoring R. Couri Hay’s decades-long legacy and creating a modern, user-first digital experience. The site needed to serve multiple roles at once: a luxury-facing showcase for high-profile PR services, an easily navigable archive of extensive media coverage, and a flexible platform for ongoing content updates. Managing and presenting a vast volume of press features without overwhelming users while ensuring the site remained visually aligned with the sophistication of his elite clientele added an additional layer of complexity.
Solutions
To address these challenges, Living Proof Creative designed an interface with luxury and sophistication in mind, ensuring brand alignment with elite clientele. The team executed a refined User Experience (UX) that encouraged engagement with brands seeking top-tier public relations, while providing seamless access to key information about services, past clients, press coverage, and contact details. The streamlined layout guided visitors through a carefully structured content hierarchy. To manage the extensive archive of articles and media features, Living Proof implemented a flexible content management system (CMS) that allowed the team to easily publish, curate, and update content. In addition, the mobile responsiveness and optimized site architecture enhanced accessibility and discoverability for all users.
Services
- Business Consulting
- Whiteboard Strategy
- Competitive Analysis
- Google Best Practices
- Content Audit
- Content Development
- Brand Strategy
- Business Management
- Brand Identity
- Brand Collateral
- UX Design
- UI Design
- Digital Ad Creative
- Environmental Graphics
- Graphic Design
- Printing Services
- eCommerce Services
- Magento Commerce
- Magento 2 Migration
- ERP Integrations
- API Integrations
- Maintenance and IT Support
- Hosting Packages
- Digital Strategy & Reporting
- Search Engine Optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Marketing
- Paid Advertisement
- Social Media Management
- Marketing Automation
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