Young fashionista, Meredith Schot, started GLA-MER-OUS in 2016 as a personal fashion and lifestyle blog. She needed a digital platform that could match her fast-paced, trend-driven content style. The destination needed to function as a destination for like-minded fashion junkies where Meredith could curate her personal street styles, featured articles, and personal journals.
GLA-MER-OUS
WordPress
189
%+
Growth in Organic Keywords
301
%+
Growth in First-Page Rankings
449
%+
Increase in Organic Traffic
330
%+
Growth in Estimated Organic Traffic
Challenges
GLA-MER-OUS required a platform capable of handling ever-evolving, trend-driven content across multiple sections of the site, including blog posts, fashion features, and personal journals. Maintaining a cohesive visual style and managing frequent updates, as well as integrating social media content, were top priorities. The website also needed to be scalable, allowing new features or sections to be added seamlessly as Meredith’s brand expanded.
Solutions
Living Proof Creative’s solution involved a WordPress Multisite that allowed the client to manage multiple content streams within a single platform. The team created a structured, easy-to-navigate interface that accommodated blog posts, curated fashion galleries, and personal journals while maintaining a cohesive brand aesthetic. A robust Instagram API integration ensured her social media content flowed seamlessly into the website, supporting omnichannel engagement. Flexible content management tools empowered Meredith to make on-the-go updates, publish new posts quickly, and expand the site with new sections as her audience and content needs grew.
Services
- Business Consulting
- Whiteboard Strategy
- Competitive Analysis
- Google Best Practices
- Content Audit
- Content Development
- Brand Strategy
- Business Management
- Brand Identity
- Brand Collateral
- UX Design
- UI Design
- Digital Ad Creative
- Environmental Graphics
- Graphic Design
- Printing Services
- eCommerce Services
- Magento Commerce
- Magento 2 Migration
- ERP Integrations
- API Integrations
- Maintenance and IT Support
- Hosting Packages
- Digital Strategy & Reporting
- Search Engine Optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Marketing
- Paid Advertisement
- Social Media Management
- Marketing Automation
Features
- Order Management
- Customer Service
- Customer Accounts
- Catalog Management
- Product Browsing
- Catalog Browsing
- SEO
- Analytics & Reporting
- Marketing Promotion & Tools
- Customer Group Catalog Permissions
- Smart One Step Checkout
- Custom Registration Fields
- Customer Attributes
- Content Management System with Blog
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