American Film Market

Branding, Collateral & Digital Ad Creative

The American Film Market (AFM) is the premier film acquisition, development, and networking event in the United States held annually in November. More business-oriented than any other motion picture event, the entire global film industry converges at AFM to develop, showcase, discover, finance, and license 1000s of independent films and projects destined for the world’s audiences. The American Film Market (AFM) sought a partner to design the artwork, ads, and event collateral for both its 2024 and 2025 annual events.

6,132

Attendees

83

Countries

285

Companies & Exhibitors

500

Buyers & Distributors

American Film Market 2025 poster design.

American Film Market 2024 poster design.

American Film Market 2024 signage design.

Postcard design by Living Proof Creative.

Two colorful American Film Market posters hanging on a wall.

Challenges

AFM faced the challenge of redefining its visual identity to balance decades of brand equity with a vision of the future, i.e., AFM 4.0. They envisioned a bold new look that would visually narrate its next chapter, speaking to adaptability, transformation, and continued growth.

A digital signage design by Living Proof Creative

A digital signage design by Living Proof Creative shown at night.

A digital design by Living Proof Creative featured at the Palms Casino, Las Vegas.

Solutions

To achieve their goals of announcing and marketing this historic annual event, Living Proof Creative collaborated with the AFM team to design striking annual event design, digital and print ads for major film and television industry publications, their AFM Cannes Film Festival Trade Show Booth, social media collateral, and event poster.