Nike, Inc.

WordPress & Digital Marketing

Nike Inc. first approached Living Proof Creative to assist in the design and development of the LeBron James & Kobe Bryant Condo Experience. This proved to be a gateway for more Nike Inc. projects, as they commissioned Living Proof Creative to develop a five-person production team to launch features and services on the Nike Inc. OS, which included updating over 50 sites simultaneously. At the same time, Nike Men’s and Women’s Soccer, as well as Nike Women’s Running Asia Pack, utilized Living Proof Creative’s services to develop digital marketing campaigns for global execution.

Just Do It.

Dan WiedenWieden+Kennedy (1977)

Challenges

Although each project and campaign presented its own unique challenges, the overall goal was consistent: to drive engagement and traffic for Nike during high-profile events and connect with diverse, global audiences. The varied executions involved a balance of creative UX and digital design, coordinated large-scale execution, and culturally resonant campaign assets. Overall, Nike needed bold, standout digital solutions designed to captivate fans and guide them seamlessly to the appropriate brand platforms.

Solutions

Nike Basketball

Working hand in hand with Nike Basketball during the Nike Inc.-sponsored NBA Playoffs, Living Proof Creative developed a microsite branded for LeBron James & Kobe Bryant. The twenty-paneled, guided experience of their shared condo features Kobe Bryant and LeBron James as puppets goofing around behind the scenes.

Nike Men’s Soccer

Living Proof Creative collaborated with Nike Men’s Soccer senior producers to develop a complete digital banner ad campaign for Men’s Soccer Worldwide. The banner ads needed to cater to wide scope of men all across the world. So, the campaign, including banner ads and corresponding landing pages, was designed with the international, male athlete in mind.

Nike Women’s Soccer

Nike Women’s Soccer also required a complete digital banner ad campaign. So, Living Proof Creative joined forces with the Nike Women’s Soccer senior producers to create their own unique banner ads and landing pages. These were directed at women worldwide and were designed to appeal to the vast diversity of female soccer enthusiasts.

Nike Women’s Running Asia Pack

Living Proof Creative worked directly with Nike Women’s Running Asia Pack. The market comprised 12 countries in Asia, including Australia. Living Proof Creative helped create flash banners that included video reels of on-air Nike commercials. Additionally, Living Proof Creative created landing pages to redirect users to the Nike Women’s Running website.

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