Therapy Austin

Social Media Management & Paid Advertisement

Therapy Austin was founded in 2012 to provide high-quality mental health services that are both affordable and accessible to the Austin community. What started as a small, dedicated team grew into a diverse network of over 100 skilled professionals across multiple locations in Austin, TX. Therapy Austin partnered with Living Proof Creative to increase brand awareness and client growth in the community with strategic organic social media and optimized Meta ads.

189

Growth in Organic Keywords

301

Growth in First-Page Rankings

449

Increase in Organic Traffic

330

Growth in Estimated Organic Traffic

Challenges

Although already a well-established brand within the community, Therapy Austin faced growing competition from online telehealth (therapy) service providers. Therapy Austin accommodates remote sessions,but they wanted to increase their in-person bookings across locations while making the Therapy Austin brand synonymous with Austin wellness and high-quality local therapy services.

Solutions

Living Proof Creative and Therapy Austin collaborated to create a social-based marketing strategy to expand its local audience reach and brand visibility. The project launched with an in-depth competitive analysis to identify execution gaps and opportunities for improvement.

Beginning with the paid Meta campaigns, Living Proof Creative’s analysis reviewed structure, conversion opportunities, creative, and targeting. Identifying areas of improvement, the team implemented strategic campaigns designed to precisely target multiple audience groups while maximizing CPC and optimizing conversion opportunities.

For their organic campaigns, Living Proof Creative collaborated with Therapy Austin to identify seasonal and therapy-aligned opportunities. Content and creative execution were heavily focused on Austin, helping to anchor the brand within the local wellness conversation. The posting cadence and content calendar focused on expanding reach, deepening community connection, and elevating Therapy Austin’s presence as a leading mental health provider in the area.