Texas Iron & Metal (TIM), a Houston-based steel supplier, sells quality prime and Less-Than-Prime© (LTP) steel, pipe, and industrial products. They also support welders, fabricators, and construction professionals with saw cutting, plate shearing, punching, and material delivery. As a family-run company established in 1939, Texas Iron & Metal had deep roots in its market. However, they faced fierce competition in Houston’s metal sales market. This legacy brand needed help gaining market share online and offline, starting with a seamless digital buying experience.
Texas Iron & Metal
Digital Marketing & Magento 2 User Experience Design
Challenges
In addition to needing an updated online destination to support sales, TIM needed help growing its digital visibility to support its online and offline sales cycle and nurture repeat business from existing customers. Their goal was growth through both digital and traditional channels to increase market share.
Solutions
To address TIM’s challenges, we implemented our Process, beginning with a thorough analysis of their competition and internal operations. Armed with that data, our Magento Commerce designers mapped an intuitive eCommerce solution that prioritized customer experience and sales growth. To address market share, our team developed a multi-pronged digital strategy to improve TIM’s online presence and drive online growth while nurturing repeat business from existing customers. The ultimate goal was to drive new and existing customers to the TIM online store for purchases or sales team engagement.
Services
- Business Consulting
- Whiteboard Strategy
- Competitive Analysis
- Google Best Practices
- Content Audit
- Content Development
- Brand Strategy
- Business Management
- Brand Identity
- Brand Collateral
- UX Design
- UI Design
- Digital Ad Creative
- Environmental Graphics
- Graphic Design
- Printing Services
- eCommerce Services
- Magento Commerce
- Magento 2 Migration
- ERP Integrations
- API Integrations
- Maintenance and IT Support
- Hosting Packages
- Digital Strategy & Reporting
- Search Engine Optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Marketing
- Paid Advertisement
- Social Media Management
- Marketing Automation
Features
- Custom Product Filtering
- Daily Specials Feed
- Inventory ERP Integration
- Custom Drawn Product Icons
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