Chicago 360

Custom App Interface

Once the tallest tower in America, the Chicago 360 building is still a popular tourist destination. Living Proof Creative designed and built a custom digital-tour app for the iconic skyscraper in 7 languages, for both adults and children, featuring slideshows, videos, and additional media links from multiple observatory viewing areas.

189

%+
Growth in Organic Keywords

301

%+
Growth in First-Page Rankings

449

%+
Increase in Organic Traffic

330

%+
Growth in Estimated Organic Traffic

Challenges

This iconic Chicago tourist attraction wanted an interactive app to accompany its Skyline Tour, offering visitors an immersive guided experience, including information about Chicago’s history, its 77 diverse neighborhoods, and more. The app required extensive language, accessibility, and instinctual UX to complement the museum experience.

Solutions

Living Proof Creative worked with Chicago 360 & Antenna International to develop the guided touch app for the Chicago 360 Skyline Tour. Through strategic planning, Living Proof Creative designed and built an interactive mobile experience including video, audio, mapping, games, timelines, and slideshows to dynamically accompany visitors throughout the tour. The app was designed to be accessible and totally user-friendly for all, from people with disabilities to tourists from across the globe. With an intuitive User Experience, anyone can enjoy this iconic attraction’s 360-degree views and a wealth of information.

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