Puriface

eCommerce Website Design & Amazon Integration

Before Korean skincare became mainstream, Puriface was introducing innovative K-beauty products to American consumers. Focusing on Korean skincare and beauty essentials, this innovative brand needed an online presence that not only showcased its products and their benefits, but also made purchasing simple.

Living Proof Creative partnered with Puriface to design and develop its original branded eCommerce website, complete with Amazon integration. The project delivered a dedicated digital storefront while enabling the brand to sell through one of the world’s largest online marketplaces.

Challenges

As an early entrant into the Korean beauty market, Puriface was one of the first brands to introduce this type of skincare, emerging before it was “trendy” and everywhere. As a result, it faced the challenge of introducing a relatively unfamiliar product category to American shoppers. So their website needed to not only showcase its products and benefits, but also establish brand credibility while offering a convenient purchasing experience.

Another challenge? Supporting sales through its own branded website and Amazon without creating a disconnected customer experience.

Two side-by-side laptops displaying different product page views from the Puriface e-commerce website.

Solutions

Living Proof Creative developed a custom eCommerce website centered around Puriface’s products, benefits, and brand identity. Through our Discover, Design, Develop, Deploy process, we created an approachable shopping experience that balanced branding and product education with seamless online purchasing.

We incorporated an Amazon integration that extended the brand’s eCommerce capabilities beyond its own website, providing a foundation for multichannel retail and broader product accessibility.

Services

  • Business Consulting
  • Whiteboard Strategy
  • Competitive Analysis
  • Google Best Practices
  • Content Audit
  • Content Development
  • Brand Strategy
  • Business Management
  • Brand Identity
  • Brand Collateral
  • UX Design
  • UI Design
  • Digital Ad Creative
  • Environmental Graphics
  • Graphic Design
  • Printing Services
  • eCommerce Services
  • Magento Commerce
  • Magento 2 Migration
  • ERP Integrations
  • API Integrations
  • Maintenance and IT Support
  • Hosting Packages
  • Digital Strategy & Reporting
  • Search Engine Optimization
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Content Marketing
  • Paid Advertisement
  • Social Media Management
  • Marketing Automation
A screenshot of the Store Locations page on the Puriface eCommerce website.

Features

  • Branded eCommerce storefront
  • Amazon sales channel integration
  • Product catalog and individual product pages
  • Mobile-responsive shopping experience
  • Organized product navigation
  • Product imagery and descriptions
  • Online shopping and checkout functionality

Learn More About eCommerce Services & Solutions

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