Cobbler NYC

Brand Strategy, Brand Identity & Collateral, eCommerce Website

Decades of love have been put into every stitch, nail, and sole at Cobbler NYC. They provide free pickup and delivery from Manhattan to Queens, Brooklyn, and Hoboken with a click of a button. LPC worked with Cobbler NYC to develop a brand name, logo, slogans and a website as an online portal to book reservations for mobile cobbler services and an ecommerce site to order a wide variety of shoe-care products. The design reflects the brand’s high-end, New York aesthetic while remaining user-friendly with a flawless reservation process.

Challenges

Cobbler NYC required a brand identity that honored its traditional shoemaking heritage while appealing to digitally savvy, quality-conscious urban clients. The creative challenge lay in translating the tactile, handcrafted nature of their service into a digital environment. Defining and standardizing every brand touchpoint was essential before designing the website, requiring careful planning and consistency. Additionally, the website had to project professionalism and trustworthiness, especially for customers who might never visit the physical shop.

Solutions

Living Proof Creative began with a deep dive into Cobbler NYC’s values and service offerings to create a comprehensive brand standards guide that covers logo usage, color schemes, typography, iconography, naming conventions, and tone of voice. With brand fundamentals in place, the team focused on designing a website that reflects the craftsmanship and precision of artisanal shoe repair while meeting modern usability standards. The result: a clean visual aesthetic, intuitive layout, and consistent brand elements that reinforce trust and professionalism. These cohesive standards ensure that the platform and assets communicate a unified and compelling identity.