Calara

WordPress & Content Development

When the third-largest privately held builder in the US formed a new entity, they engaged with Living Proof Creative for a full brand strategy, logo design and corporate website. The Calara Group wanted this new company and it’s digital presence to communicate the leadership’s rich legacy in real estate development and core values.

100

%+
Quotes Requested

301

%+
Growth in First-Page Rankings

449

%+
Increase in Organic Traffic

330

%+
Growth in Estimated Organic Traffic

Tan

Beige

Green

Logo design by Living Proof Creative
A page of the Calara Group's brand standard.

Challenges

Creating a new brand identity for The Calara Group required striking a balance between tradition and innovation. Living Proof Creative was tasked with creating a logo that differentiates the brand from its parent company while remaining true to its heritage. The website UX needed to convey the decades long legacy of the company’s founder, to communicate credibility and also appeal to multiple audiences, from investors to homebuilders.

Two open laptops displaying pages of the Calara Group's website

Solutions

Living Proof Creative launched the project with in-depth research and discovery to define the brand’s personality, tone, and market positioning. As the design process progressed, the team ensured execution aligned with core business objectives, including a modern logo that symbolized stability, integrity, and vision. For the website, our development team built a visually compelling, content-rich website that showcased Calara’s expertise, legacy, and geographic reach, prioritizing UX and SEO readiness.

Services

  • Business Consulting
  • Whiteboard Strategy
  • Competitive Analysis
  • Google Best Practices
  • Content Audit
  • Content Development
  • Brand Strategy
  • Business Management
  • Brand Identity
  • Brand Collateral
  • UX Design
  • UI Design
  • Digital Ad Creative
  • Environmental Graphics
  • Graphic Design
  • Printing Services
  • eCommerce Services
  • Magento Commerce
  • Magento 2 Migration
  • ERP Integrations
  • API Integrations
  • Maintenance and IT Support
  • Hosting Packages
  • Digital Strategy & Reporting
  • Search Engine Optimization
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Content Marketing
  • Paid Advertisement
  • Social Media Management
  • Marketing Automation
View All Services
Three iPhones side-by-side with screens displaying pages from the Calara Group's website.

Features

  • Order Management
  • Customer Service
  • Customer Accounts
  • Catalog Management
  • Product Browsing
  • Catalog Browsing
  • SEO
  • Analytics & Reporting
  • Custom forms
  • Video Integration
  • Marketing Promotion & Tools
  • Customer Group Catalog Permissions
  • Smart One Step Checkout
  • Custom Registration Fields
  • Customer Attributes
  • Custom Quoting
  • Content Management System with Blog
  • Custom Icons
  • SEO Optimized content

Get to Know Custom WordPress Development

Industry Insights

View all
2025 Design and Marketing Trends

2025 Design and Marketing Trends

April SmithApril SmithDecember 30, 2024 Read More
How Can Chatbots Revolutionize Customer Service Experience?

How Can Chatbots Revolutionize Customer Service Experience?

April SmithApril SmithJuly 20, 2023 Read More
How AngularJS is Revolutionizing Web Development

How AngularJS is Revolutionizing Web Development

April SmithApril SmithFebruary 6, 2023 Read More