MacGill School Nursing Supply

Magento Commerce, ERP Integration

MacGill, a long-standing and leading supplier serving the health and education sectors, needed a modern eCommerce platform to better support its B2B school nurse customers. They needed a new omnichannel solution that could not only support their enterprise level ERP integration but also one to strengthen operations, improve usability, and scale with future growth.

189

Growth in Organic Keywords

301

Growth in First-Page Rankings

449

Increase in Organic Traffic

330

Growth in Estimated Organic Traffic

Challenges

MacGill’s outdated Magento 1 site lacked efficiency, scalability, and the modern features necessary to support high-volume buyers. Without a direct ERP integration, the company relied on manual processes that slowed operations and created inefficiencies. A platform migration also carried the risk of significant SEO loss due to thousands of legacy URLs. In addition, MacGill faced complex B2B requirements, such as bulk ordering and account-specific customizations, while the overall user experience fell short of modern eCommerce expectations.

Solutions

Living Proof Creative applied its Discover, Design, Develop, Deploy methodology to address each challenge with precision. High-level UX research guided the redesign, ensuring the new platform met customer expectations. Magento’s flexibility was leveraged to build B2B-specific features, including quick ordering and shopping lists. An advanced redirect strategy safeguarded SEO equity while reorganizing site content. Finally, a full Sage 300 ERP integration enabled real-time synchronization of products, pricing, and orders, creating a true omnichannel solution.

Services

Business Consulting
Whiteboard Strategy
Competitive Analysis
Google Best Practices
Content Audit
Content Development
Brand Strategy
Business Management

Brand Identity
Brand Collateral
UX Design
UI Design
Digital Ad Creative
Environmental Graphics
Graphic Design
Printing Services

eCommerce Services
Magento Commerce
Magento 2 Migration
ERP Integrations
API Integrations
Maintenance and IT Support
Hosting Packages

Digital Strategy & Reporting
Search Engine Optimization
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
Content Marketing
Paid Advertisement
Social Media Management
Marketing Automation

These services resulted in a new, powerful eCommerce experience for Peerless internal stakeholders and customers, future-proofing their online sales and management capabilities and ultimately increasing sales. To this day, the Living Proof Creative team is a true extension of Peerless Electronics’ digital marketing, website management, manufacturer promotions and sales outreach efforts.