MacGill, a long-standing and leading supplier serving the health and education sectors, needed a modern eCommerce platform to better support its B2B school nurse customers. They needed a new omnichannel solution that could not only support their enterprise level ERP integration but also one to strengthen operations, improve usability, and scale with future growth.
MacGill School Nursing Supply
Magento Commerce, ERP Integration
Challenges
MacGill’s outdated Magento 1 site lacked efficiency, scalability, and the modern features necessary to support high-volume buyers. Without a direct ERP integration, the company relied on manual processes that slowed operations and created inefficiencies. A platform migration also carried the risk of significant SEO loss due to thousands of legacy URLs. In addition, MacGill faced complex B2B requirements, such as bulk ordering and account-specific customizations, while the overall user experience fell short of modern eCommerce expectations.
Solutions
Living Proof Creative applied its Discover, Design, Develop, Deploy methodology to address each challenge with precision. High-level UX research guided the redesign, ensuring the new platform met customer expectations. Magento’s flexibility was leveraged to build B2B-specific features, including quick ordering and shopping lists. An advanced redirect strategy safeguarded SEO equity while reorganizing site content. Finally, a full Sage 300 ERP integration enabled real-time synchronization of products, pricing, and orders, creating a true omnichannel solution.
Services
- Business Consulting
- Whiteboard Strategy
- Competitive Analysis
- Google Best Practices
- Content Audit
- Content Development
- Brand Strategy
- Business Management
- Brand Identity
- Brand Collateral
- UX Design
- UI Design
- Digital Ad Creative
- Environmental Graphics
- Graphic Design
- Printing Services
- eCommerce Services
- Magento Commerce
- Magento 2 Migration
- ERP Integrations
- API Integrations
- Maintenance and IT Support
- Hosting Packages
- Digital Strategy & Reporting
- Search Engine Optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Marketing
- Paid Advertisement
- Social Media Management
- Marketing Automation
These services resulted in a new, powerful eCommerce experience for Peerless internal stakeholders and customers, future-proofing their online sales and management capabilities and ultimately increasing sales. To this day, the Living Proof Creative team is a true extension of Peerless Electronics’ digital marketing, website management, manufacturer promotions and sales outreach efforts.
Features
- Order Management
- Customer Service
- Customer Accounts
- Catalog Management
- Product Browsing
- Catalog Browsing
- SEO
- Analytics & Reporting
- Marketing Promotion & Tools
- Customer Group Catalog Permissions
- Smart One Step Checkout
- Custom Registration Fields
- Customer Attributes
- Custom Quoting
- Content Management System with Blog
Industry Insights
Common Magento SEO Issues & Fixes: What’s Hurting Your Rankings?
Read More
Common Magento SEO Issues & Fixes: What’s Hurting Your Rankings?
Common Magento SEO Issues & Fixes: What’s Hurting Your Rankings?
Read More
SEO for Ecommerce: How to Build an Effective SEO Strategy
Read More
SEO for Ecommerce: How to Build an Effective SEO Strategy
SEO for Ecommerce: How to Build an Effective SEO Strategy
Read More
StyleSmuggler Magento Zero-Day: How to Fix CVE-2026-75650
Read More
StyleSmuggler Magento Zero-Day: How to Fix CVE-2026-75650
StyleSmuggler Magento Zero-Day: How to Fix CVE-2026-75650
Read More
