Kelley Baker

eCommerce Website, Content Creation, SEO, Marketing Automation

Kelley Baker is a renowned celebrity brow and makeup artist with a cult following and a roster of celebrity clientele that includes Zendaya, the Kardashians, and many more. She needed a high-performance eCommerce website that could keep pace with her growing brand, social influence, and business goals, including retail and wholesale eCommerce, educational resources, and appointment scheduling.

Challenges

Kelley Baker’s business had outgrown the capabilities of her existing digital presence. As a celebrity brow artist, product developer, educator, and influencer, she needed a single platform that could support retail sales, wholesale partnerships, event ticketing, and content delivery. The eCommerce website also needed to accommodate different audiences, including everyday consumers shopping for brow products, salon partners placing bulk orders, aspiring artists registering for classes, and fans browsing tutorials and content. On the backend, Kelley’s team also needed comprehensive solutions for managing inventory, affiliate partnerships, order fulfillment, and marketing campaigns efficiently. Competing against large beauty brands with deep digital infrastructure, Kelley’s new website also had to cut through the noise to reach and convert new audiences while staying true to her personal voice and empowering mission.

Two open laptops displaying screenshots for the Kelley Baker website.

Solutions

Living Proof Creative partnered with Kelley Baker to develop a comprehensive, UX focused digital solution that blended design, functionality, and scalability. The new eCommerce website implemented a strategy centered on intuitive navigation, allowing visitors to easily browse and shop products, book salon appointments, or register for Masterclasses. The development team utilized an open-source eCommerce platform to serve both retail and wholesale customers, complete with advanced product filtering and composite product bundling for kits and sets. A custom affiliate program was also built into the site to support Kelley Baker Squad influencers, while a fully integrated ticketing system made it easy to manage live event registrations and check-ins. The interface was styled to reflect Kelley’s pink and playful brand, while the content management system enabled her team to continually publish videos, tutorials, and lifestyle content.

To further optimize the mobile experience, a Progressive Web App (PWA) was developed to boost load speed, enable push notifications, and increase conversions. The Kelley Baker website launch also included a carefully developed technical SEO strategy, event and email marketing services, and resourceful content creation to ensure performance in an already crowded marketplace.