Located in the heart of Texas A&M’s College Station, Flats on 12 apartment community was in need of a website that fit their youthful and modern brand. Living Proof Creative was brought on to design a logo for the brand and create a portal for potential and current residents to access any and everything about the premier apartment complex, like amenities, rent payment, nearby dining and shopping, and more. Their new website needed to not only function as an online residential tool, but it also needed to showcase the culture of the luxury apartment facility and its inviting, laid-back environment.
Flats on 12
Brand Identity & Collateral, WordPress
189
%+
Growth in Organic Keywords
301
%+
Growth in First-Page Rankings
449
%+
Increase in Organic Traffic
330
%+
Growth in Estimated Organic Traffic
Challenges
It’s not easy to stand out in online apartment searches, especially in areas like College Station that have a high percentage of renters. When designing Flats on 12’s logo and website Interface, the solutions needed to strike a balance between informative and fun, especially when trying to appeal to a digitally savvy college-aged audience. The website also required a flexible content management interface to accommodate ever-changing information, from apartment availability to events, and more.
Teal
White
Solutions
To meet these challenges, the Living Proof Creative design team created a modern, sleek logo, followed by a newly designed Flats on 12 website that featured eye-catching headers, a contemporary color scheme, a clean layout, and easy navigation. These features helped the brand stand out amidst the competition while attracting the right audience. The Interface’s modern and accessible feel offered a glimpse of Flats on 12 living, allowing users to easily interact with the different floor plans, explore the many amenities, and contact the management. The site also included a resident portal for managing rent payments and more.
Services
- Business Consulting
- Whiteboard Strategy
- Competitive Analysis
- Google Best Practices
- Content Audit
- Content Development
- Brand Strategy
- Business Management
- Brand Identity
- Brand Collateral
- UX Design
- UI Design
- Digital Ad Creative
- Environmental Graphics
- Graphic Design
- Printing Services
- eCommerce Services
- Magento Commerce
- Magento 2 Migration
- ERP Integrations
- API Integrations
- Maintenance and IT Support
- Hosting Packages
- Digital Strategy & Reporting
- Search Engine Optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Marketing
- Paid Advertisement
- Social Media Management
- Marketing Automation
Features
- Order Management
- Customer Service
- Customer Accounts
- Catalog Management
- Product Browsing
- Catalog Browsing
- SEO
- Analytics & Reporting
- Marketing Promotion & Tools
- Customer Group Catalog Permissions
- Smart One Step Checkout
- Custom Registration Fields
- Customer Attributes
- Content Management System with Blog
- Floor Plan Gallery
- Payment Portal
- Neighborhood Guide
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