Orbweaver

SEO, Content Marketing, Social Media Management

Orbweaver is a niche SaaS developed to streamline real-time data connectivity and sales automation for the electronics industry. Their solution simplifies and increases productivity for the industry’s supply chain stakeholders by streamlining quoting, sales order intake, and customer and supplier integration. Orbweaver sought to increase its brand visibility, expand its reach, and drive audience engagement through targeted digital marketing solutions designed to connect with the right audience at every stage of the buying cycle.

189

Growth in Organic Keywords

301

Growth in First-Page Rankings

449

Increase in Organic Traffic

330

Growth in Estimated Organic Traffic

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OW-Streamline-Procurement-and-Supply-Chain-Operations

Challenges

Orbweaver’s powerful, highly specialized platform was an industry first. However, their website was not optimized for reach or conversion. Orbweaver needed to increase its visibility among manufacturers and distributors seeking data integration solutions, but gaps in technical SEO, inconsistent content production, and limited social amplification were restricting its ability to attract, educate, and convert the right audience.

Solutions

Orbweaver engaged Living Proof Creative to develop and execute a digital marketing strategy to maintain consistent audience outreach. The project launched with an in-depth Technical SEO analysis to identify gaps in site structure, crawlability, indexing, and overall performance. Living Proof Creative improved overall digital visibility by implementing improved site architecture, metadata enhancements, internal linking strategies, and performance improvements.

Once a stronger technical foundation was in place, we developed an ongoing content marketing strategy focused on strengthening SEO through targeted keywords to capture high-intent search traffic and educate audiences within the electronics supply chain. This included creating in-depth, keyword-driven blog content, optimizing landing pages, and developing additional digital resources to attract high-quality leads while reinforcing Orbweaver’s industry authority.

Services

Business Consulting
Whiteboard Strategy
Competitive Analysis
Google Best Practices
Content Audit
Content Development
Brand Strategy
Business Management

Brand Identity
Brand Collateral
UX Design
UI Design
Digital Ad Creative
Environmental Graphics
Graphic Design
Printing Services

eCommerce Services
Magento Commerce
Magento 2 Migration
ERP Integrations
API Integrations
Maintenance and IT Support
Hosting Packages

Digital Strategy & Reporting
Search Engine Optimization
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
Content Marketing
Paid Advertisement
Social Media Management
Marketing Automation

To further amplify reach and engagement, we introduced a social media strategy aligned with Orbweaver’s audience and sales cycle. Curated content was repurposed and distributed across channels to extend visibility, support brand positioning, and drive qualified traffic back to the website.

These combined efforts delivered a cohesive, SEO-aligned digital ecosystem for Orbweaver that not only increased visibility but also supported ongoing audience engagement and lead generation.