IBM’s Quest To Design The “New Helvetica”

April Smith

As Content Director at Living Proof Creative, April Smith brings over 20 years of marketing experience, blending strategy and content creation to help brands stand out and reach the right audiences. From SEO-driven blogs to websites and full digital campaigns, she helps brands communicate through strategic content designed to engage, build authority, and convert. When not shaping content strategy, April is always searching for new ways to help brands grow.