Typically, when a brand becomes the unofficial name for a product or service, it's because it was the first of its kind. Examples: tissues are commonly called Kleenex, and a…
Not many people can claim G.O.A.T. status, but those who can are the “Greatest Of All Time” in their field. Although the acronym is usually associated with exceptional professional athletes,…
With decades of experience, and thousands of pieces produced, Mez Data is one of the most recognizable names on the Austin graffiti scene. You can find hundreds of his murals…
How to Setup The Perfect Online Shop: In-Depth Analysis of Top Brands
Ecommerce has been rising for decades; however, no one could predict the unprecedented surge in online shopping the COVD-19 pandemic created. Previously favoring clothing, electronics, and specialty items - online…
Creatives Take on the Little Island – The Breathtaking Floating Park on Hudson River NYC
The Little Island is one of the newest gems in the New York City public park scene. Located at the division between the Chelsea and Meatpacking District neighborhoods at 13th…
Although marketing has changed with technology over the years, the basic tenets of marketing are not new. And by “not new,” we’re not talking about the evolution of marketing over…
Lead Generation Then & Now: Tactics That Never Change
“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co. We’re not sure when Douglas Warner said…
Creatives That Inspire Us: Uncle Mickey: The American Entrepreneur
With business consultancy being one of our main services, we get a lot of inquiries about how to start a business and what it takes to be successful. While we…
New York City has been the epicenter for commerce and advertising since the advent of cities in the United States. The nature of the city provides a sandbox for businesses…
Building Businesses & Connections Remotely: Professionals Guide for Digital Nomads
In 2020, the effects of the pandemic changed how we live and work in a record amount of time. Businesses in every industry were suddenly faced with the challenges of…
Google’s ability to read minds is nothing short of miraculous - or is it? Ever since Google’s official search engine debut in 1998, it has undergone numerous updates to maintain…
New York City is world-renowned for a multitude of reasons. It offers some of the best restaurants, theater productions, and nightlife attractions in the world. People come from around the…
eCommerce is The Industrial Revolution of the Modern Age | Infographic
Shopping behaviors have greatly altered in the 2020s. Users expect much more from the performance and look of online stores, especially after the Covid-19 pandemic. Instead of visiting brick-and-mortar stores,…
Digital Leadership Roadmap & Dominating Market Through Digital Transformation
The world and the way we interact with customers continue to change rapidly, and if you’re not keeping up - you run the risk of being left behind. The future…
How popular is Google actually? Some associate the search engine as The tool of the internet. Ever since its launch in 1998, Google has become a powerful magnate that affects…
Social media has been a cornerstone of connectivity on a local and global scale for years. Then along comes the pandemic in 2020, and people the world over began depending…
The Surprising Benefits of Google Paid Ads (Apart from the obvious ones)
With no one-size-fits-all approach to marketing, determining the best strategy to launch a brand - and keep it on the map - is tricky. What works for one brand may…
Advertising slogans are generally the most common way that a brand will stick with you, be it a catchy jingle or a memorable phrase. Brands will invest concerted time and…
Freemium Model: How to Make Money by Offering Stuff for Free
How many times have you set a personal goal, like better eating habits or fitness, and searched the app store for an app that can help? When you find one…
Facebook Introducing Shops – A New Way to Sell On Facebook & Instagram
Since the pandemic turned the world upside down last Spring, the world of e-commerce has exploded. Unable to venture out and “shop live” created a dependency on click-to-buy transactions. And…
Importance of Having High-Quality Images on Your Website
Examples of bad and good quality images featuring the same product The three main components are sharpness, relevance, and speed. Sharpness: Highest resolution photos are the ones you want to…
Acronyms are everywhere in business IT, and one of the most common is ERP. So what is ERP? It’s part of the multi-billion dollar enterprise software industry, and ERP stands…
If you have a website, you’ve likely been targeted by "bad actors" pushing Google listing scams that promise unrealistic results. Unfortunately, the marketing industry is flooded with these unscrupulous companies…
Tis the Season to be Selling! Improve Your Online Sales During the Holidays
As “the most wonderful time of the year” is just around the corner, it is more important than ever that businesses are prepared for the unique challenges presented this year.…
How many ads do you think you see on a daily basis? Tens? Hundreds? Thousands? Digital marketing experts set out to answer that question. And the results are shocking. The…
Creatives That Inspire Us: TKV The Queen, The Knight, The Nightmare
TKV is a Serbian street artist who made a long way from being a 16-year-old anonymous girl keen on disguising her identity to becoming an established artist. During the past…
Creatives That Inspire Us: Dave Ortiz Everybody Loves Bacon
Once known as the creative force behind the Lower East Side scene, Dave Ortiz made fame as a graffiti writer in the 80s and Zoo York’s first employee (“Mr. Everything”)…
Living Proof Creative Team Recommends Their Favorite Documentaries
The past month has seen many countries relax the COVID-19-imposed quarantine measures and lives slowly getting back to the new normal. Social distancing and #staycations are still strongly advised, and…
The Future Of Media & Entertainment: Holographic Superstars, AI Influencers & More
As concert venues and movie theaters worldwide lie dormant and with festival season oddly quiet this year, we are left to wonder how will the entertainment industry manage the events’…
Mitigating the Crisis through Digital Transformation
It's been almost a month since the government imposed statewide shutdowns to nonessential businesses in an attempt to curb the COVID-19 outbreak. As the restrictions kept tightening over the course…
Over the course of a previous couple of weeks, global data usage has reached new heights. According to Vodafone, a telecommunications company that operates in over 65 countries worldwide, data…
Tips, Tricks & Tools That Will Help You Get Through the Quarantine
Living Proof Creative team is a tight-knit community of worldwide digital nomads accustomed to working remotely. With all our thoughts on the COVID-19 situation, we wanted to share some useful…
With hundreds of thousands of confirmed cases of people infected with COVID-19 around the world, news cycles and social media continue to be dominated by the information about the virus…
If you work in a job or field that demands thinking outside the box and coming up with fresh ideas, you know that creativity can be quite elusive. Creativity is…
Whether you own a small startup or work at an established corporation, every business needs marketing. Over the years, marketing platforms have shifted, and with that shift, we need to…
Magento VS Shopify Comparison Guide – Choosing the Right Platform For Your Business Needs
In the competitive online market landscape there are new eCommerce platforms introduced every day. Forty percent of US businesses are already online, and chances are if you’re looking to sell…
B2B Marketing: How to structure your B2B social media strategy
B2B (Business-to-business) marketing presents a whole world of possibilities with amazing rewards if planned and executed with care. If you’re looking to promote your product or service to other companies…
Would you know a poorly designed website if it was right in front of you? Most people these days believe they would. But, not everyone can tell the difference between…
Making of the SXSW Brand: The Rise of Music & Media’s Most Influential Event
Every time March rolls around the city of Austin feels electric, like an impending thunderstorm, when you can sense lighting on your skin even from miles away. Weeks before the…
18 Steps for a Stressless eCommerce Inventory Management System
Living Proof Creative has spent 40 years (collectively) in the digital realm, mainly in development and growth of eCommerce platforms and sales solutions. Over the years, we’ve translated entire business…
How to Choose the Best Digital Marketing Services for Your Business Needs
The future is now, ladies and gentleman, and the marketing game has changed dramatically. The days of running traditional commercials and print campaigns are gone. Though romanticized in shows like…
B2B eCommerce Trends You Might Have Missed in 2017
Nowadays anyone can start a business online. The internet allows anyone, anywhere to set up shop and conduct transactions. With the abundance of individual businesses in 2017, being in the…
News flash: This “internet shopping” thing is here to stay While it’s obvious that online shopping is an ever-growing juggernaut, that isn’t slowing down anytime soon, some B2C vendors are…
The Ultimate Guide to Choosing the Best Project Management App or Software for Your Business
Managing a project can sometimes feel like you’re herding cats. Project management software can create order out of chaos, and help keep all your ducks (or cats) in a row.…
Digital marketing is not unlike the wild west. It can be a lawless place where bandits roam free, taking advantage of well meaning internet users. That’s why search engines put…
Yummy Spoonfuls & TARGET partnered and launched last week to launch and all organic baby food. LIVING PROOF CREATIVE had the pleasure of design & developing the site. Check out the site…
This will be the third year we help POP AUSTIN INTERNATIONAL ART SHOW out with their website and other technology goodies. Stay tuned for ticket sales.
GIF Source His weirdness was magic, not an alienating kind of oddity, but a deep and profound originality that encompassed and welcomed all. He was a paradox of strangeness and…
