A company’s website is the first interaction many online users will have with a brand. LPC makes sure that first impression is the right one. Experienced designers understand the nuanced art of building a user-friendly, intelligently laid out website to create experiences that don’t leave the audience guessing or confused. A partnership with Living Proof Creative addresses all of UI/UX services integral to constructing impactful online experiences.
Competitive Analysis
As many as 50% of businesses don’t have a clearly defined digital strategy. Thorough competitive analysis is done for each client, not just to understand the competition, but to develop strategies and gain actionable insights. Learning about competitors’ strengths and weaknesses allows Living Proof Creative to find market gaps and focus efforts on target niches. It helps solve usability issues, improves the design process, and provides a competitive edge.
UX Design
The LPC team’s talented designers are committed to creating meaningful and impactful user experiences. Responsive design, usability, and accessibility are main project priorities, but that’s just the beginning. By creating engaging visual and interactive content for client websites, customer journeys are defined to ensure loyalty to the brand, product or service.
Interface Design
Interface design is an important part of the creative web design process. 89% of customers evaluate and compare products on four or more websites before making a buying decision. In other words, looks and first impressions matter. LPC takes great pride in creating elegant and intuitive interfaces that provide efficient interactions.
Online Style Guide
Online Style Guide is part of the UX process that ensures consistency for future design. Systematic specification of rules related to aspects of UX design such as tone of voice and design principles in the form of a guide helps to keep developers, designers, managers, and clients on the same page.
Functional Specifications
The first step in user-centered web design includes a detailed mapping of end-user expectations, functionality, behavior, and structure of the product. Writing this formal document based on business requests helps developers and designers to make sense of products’ expected appearance and capabilities. Functional specifications are the guidelines for implementing a business website.
Platform & Application Testing
Up to 70% of people who shop online handle all their business via a mobile device. It means that a business may lose the majority of potential customers if their website is not optimized to work smoothly on phones and tablets. For this reason, cross-platform testing is another important part of the creative web design process at LPC. It helps determine how the website or application will perform in different environments and to identify problems related to UI, usability, and consistency.
Mobile User Interface Design
Once again, usability and accessibility are prioritized when designing mobile user interfaces. Responsive design is another crucial aspect when it comes to touch-sensitive and graphical displays on tablets and smartphones. With this in mind, the customer journey becomes engaging and intuitive. LPC designers and developers make sure that interaction with the device’s features, content and apps runs seamlessly.
Quality Assurance
Once your website is ready, we perform quality assurance in order to double-check if the end-user will have the flawless user experience initially envisioned. This process includes functionality and requirement testing, as well as design evaluation. It allows the team to identify potential bugs and flaws while ensuring the delivery of a high-quality end product.
Weekly QA Monitoring
Quality assurance is not finished after the initial testing. Online businesses live a dynamic life, meaning that what happens over the course of months offline may take place in a matter of days online. By performing design evaluation, functionality and requirement testing on a weekly basis, website performance is closely monitored. In this way, users continuously enjoy a functional user interface and an excellent experience.
