Best Practices in
Communication Strategy



In this Webinar we will be covering 3 crucial practices in modern communication strategy

1. B2B Sales Funnel | Where and how communication happens
2. Owning Your Online Presence | The Benefits of Having a Data-Driven Online Strategy
3. Importance of SEO | How to be & stay in front of your leads & clients

But first, let’s dig into some insights and statistics about Modern B2B Communication

Handcraft Your B2B Communication

Statistics & Insights

  • 90% of B2B customers start their journey with an online search
  • 57% of the purchase process is complete before B2B buyers ever contact your  company
  • 1 in 2 B2B researchers are millennials — or between the ages of 18-34
  • 33% of B2B companies cite search engine optimization (SEO) as their top lead generator
  • 74% of users are more likely to return to mobile-friendly websites

B2B Sales Funnel

Funnel Stages

Stage 1


Stage 2


Stage 3


Stage 4


Stage 5


Owning your
Online Presence

Website Design & Development

  • Competitors in your market are investing in their online presence, so understanding how to stand apart with your website will help you engage with more qualified prospects.
    • 73% of companies now use web design to stand out from competitors
  • First impressions matter, so the User Experience (UX) of your website should allow users to easily navigate your services, projects and understand your offering. 
    • 75% of website credibility comes from design
  • Once users are on your website, they expect a fast loading speed and intuitive mobile experience.
    • 83% of people expect a website to load in three seconds or less & a 7% increase in conversion is achieved by improving website speed by just one second

How to Self Check your Website Platform?

Importance of Search Engine Optimization

The 5 Pillars for a Winning Digital Marketing Strategy


Keyword rankings
Backlink profile
Impeccable UX

Paid Advertising

Search Ads
Display Ads
CPC Optimization

Social Media

Social Media Management
Content Strategy
Contests & Giveaways

Content Marketing

Content Strategy
Blog posts
Lead Magnets


Marketing Automation

How to Self Assess The State of Your SEO

CertaPro Case Study

Your Top Competitor

In this PDF you will learn:

  • Key Strategies of CertaPro
  • Positioning of your top competitors
  • Keyword rankings and Brand awareness

Free Download


Schedule your free audit with Living Proof Creative

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