Best Practices in
Introduction
Summary
In this Webinar we will be covering 3 crucial practices in modern communication strategy
1. B2B Sales Funnel | Where and how communication happens
2. Owning Your Online Presence | The Benefits of Having a Data-Driven Online Strategy
3. Importance of SEO | How to be & stay in front of your leads & clients
But first, let’s dig into some insights and statistics about Modern B2B Communication
Handcraft Your B2B Communication
Statistics & Insights
- 90% of B2B customers start their journey with an online search
- 57% of the purchase process is complete before B2B buyers ever contact your company
- 1 in 2 B2B researchers are millennials — or between the ages of 18-34
- 33% of B2B companies cite search engine optimization (SEO) as their top lead generator
- 74% of users are more likely to return to mobile-friendly websites
B2B Sales Funnel
Funnel Stages
Stage 1
Awareness
Stage 2
Interest
Stage 3
Evaluation
Stage 4
Engagement
Stage 5
Purchase
Owning your
Online Presence
Website Design & Development
- Competitors in your market are investing in their online presence, so understanding how to stand apart with your website will help you engage with more qualified prospects.
- 73% of companies now use web design to stand out from competitors
- First impressions matter, so the User Experience (UX) of your website should allow users to easily navigate your services, projects and understand your offering.
- 75% of website credibility comes from design
- Once users are on your website, they expect a fast loading speed and intuitive mobile experience.
- 83% of people expect a website to load in three seconds or less & a 7% increase in conversion is achieved by improving website speed by just one second
How to Self Check your Website Platform?
Importance of Search Engine Optimization
The 5 Pillars for a Winning Digital Marketing Strategy
SEO
Keyword rankings
Backlink profile
Impeccable UX
Paid Advertising
Search Ads
Display Ads
CPC Optimization
Social Media
Social Media Management
Content Strategy
Contests & Giveaways
Content Marketing
Content Strategy
Blog posts
Lead Magnets
Resources
CRM
Marketing Automation
Newsletters
Reviews
How to Self Assess The State of Your SEO
CertaPro Case Study
Your Top Competitor
In this PDF you will learn:
- Key Strategies of CertaPro
- Positioning of your top competitors
- Keyword rankings and Brand awareness