As a full-service creative agency, Living Proof Creative offers a whole spectrum of design services intended to support a brand’s journey. No matter where a business is in the lifespan of their brand, LPC always keeps established goals, mission, and voice at the forefront of all strategies.
From brand names and logos to taglines and typefaces, LPC experts create impactful and consistent brand experiences that go beyond digital.
The brand name is often the first touchpoint customers have with businesses. A catchy name can increase awareness and exposure, as well as help establish credibility and trust. However, choosing the right name and acquiring the correct URL to represent a brand isn’t always easy. This is where the senior team of branding, marketing, and business consultants can help define the right name and feel for an existing or new brand.
Think about some of the most popular brands. The company logo is usually the first and most lasting association. Living Proof Creative’s team has vast experience in creating a high-end, personalized company logo design. Colors, shapes, and other graphic elements are carefully chosen to come up with a symbol that clearly communicates a brand’s values and vision.
Taglines are catchy slogans used in marketing to support a brand’s journey. The purpose of these memorable short phrases is to communicate the company’s personality and reinforce the key features of a product or service. Whether its purpose is to liven up an existing brand or define a new one, shaping a tagline requires careful planning, competitive analysis, and creativity. LPC creates compelling taglines that help our clients stand out from the crowd.
Ever noticed how tiny variations in roundness or boldness of similar typefaces can make a huge difference? Depending on what a business wants to communicate, a suitable typeface will support your brand’s visual identity. A brand’s font treatment should be distinctive, flexible, comprehensive and work cohesively with all other visual elements.
A brand mission statement communicates to both employees and a wider audience what the company aims to achieve. It also communicates how they intend to make an impact on the world around them.
It is a concise and brief statement that explains the very motivation behind the purpose of the business. While creating brand mission statements, the goal is to highlight what makes a client’s business unique. The statements should also be somewhat evergreen and flexible enough to reflect long-term goals.
The brand style guide is a document that serves as a blueprint to help designers and content creators communicate in a consistent way. Living Proof Creative’s team makes sure that all brand style guides contain detailed information about every element of the brand identity.
Living Proof Creative team’s efforts are not limited to digital marketing. Storytelling extends beyond cyberspace and encompasses everything from letterheads, booklets, package design, business cards, tradeshow booths and other printed promotional designs. Just like any other element, high-quality collateral design communicates brand values in a clear, compelling, and consistent way.
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