Overview

The Grittness fitness app connects you to your surrounding health-conscious culture through its custom, community driven, social-media exercise app. Grittiness swiftly rose in popularity due to their unique branding and email/banner ad campaigns- which Living Proof Creative was brought on to design. Their platform is currently going through massive transformations after being acquired by Under Armour.

Branding

Living Proof Creative worked with Grittiness to map out their overall design aesthetic, including the logotype and typeface. Begining the design process with a solid logo and set of brand standards helped legitimize the brand, and led to successful development from A to Z. The Living Proof Creative design team’s vast experience in digital design resulted in strong, beautiful designs, clearly connected to Grittness’s core values and distinct voice.