Brand and Logo Questionnaire

Let’s get to know each other!

First Name*

Last Name*

E-mail Address*

Phone

Company Name

Website Address

Is there a Company Mission Statement?

Yes already a Mission Statement
No a Company Mission Statement is needed.

Provide Current Mission Statement.

Product/Service Positioning Statement EX: Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. Customer Benefit of your Product/Service: EX: Saves Time, Saves Money, Increases ROI

List four words that represent your brand:

List three messages that your brand needs to communicate:

Value Proposition- if your customers get only one message about your brand, what do you want it to be?

BRAND ATTRIBUTES

Please indicate on the bars below where your brand image would fall between the two opposing characteristics.

Feminine - Masculine

Simple - Intricate

Grey - Colorful

Conservative - Extravagant

Approachable - Authoritative

Necessity - Luxury

Fun - Serious

Modern - Classic

Sporty - Elegant

Extreme - Safe

What color(s) best represent your brand?

What color(s) would you NOT like to see?

What words would you use to describe your brand?

What words do you NOT like to use to describe your brand?

What attributes and/or emotions do you want associated with your brand?

What attributes or emotions would you NOT want associated with your brand?

Do you have any other suggestions or ideas that would be helpful for our team when developing the graphic representation of your brand? (Optional)

Brand & Logo Discovery

Let’s get to know each other!

BRAND ATTRIBUTES

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