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Brand & Logo Discovery
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Let’s get to know each other!
First Name
*
Last Name
*
E-mail Address
*
Phone
*
Company Name
*
Website Address
*
Is there a Company Mission Statement?
*
Yes already a Mission Statement
No a Company Mission Statement is needed.
Provide Current Mission Statement.
*
Product/Service Positioning Statement EX: Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. Customer Benefit of your Product/Service: EX: Saves Time, Saves Money, Increases ROI
List four words that represent your brand:
Word1
Word2
Word3
List three messages that your brand needs to communicate:
Message1
Message2
Message3
Value Proposition- if your customers get only one message about your brand, what do you want it to be?
BRAND ATTRIBUTES
Please indicate on the bars below where your brand image would fall between the two opposing characteristics.
Feminine - Masculine
Feminine
2
3
4
Masculine
Simple - Intricate
Simple
2
3
4
Intricate
Grey - Colorful
Grey
2
3
4
Colorful
Conservative - Extravagant
Conservative
2
3
4
Extravagant
Approachable - Authoritative
Approachable
2
3
4
Authoritative
Necessity - Luxury
Necessity
2
3
4
Luxury
Fun - Serious
Fun
2
3
4
Serious
Modern - Classic
Modern
2
3
4
Classic
Sporty - Elegant
Sporty
2
3
4
Elegant
Extreme - Safe
Extreme
2
3
4
Safe
What color(s) best represent your brand?
What color(s) would you NOT like to see?
What words would you use to describe your brand?
What words do you NOT like to use to describe your brand?
What attributes and/or emotions do you want associated with your brand?
What attributes or emotions would you NOT want associated with your brand?
Design
Which one of these four logo formats do you believe represents your brand? Please select one.
Logotype: Includes your company's name in a stylized typeface and/or company intials in a simple shape
Pictorial Mark: Features abstract shapes and symbols to convey an idea or attributes.
Abstract Mark: Features abstract shapes and symbols to convey an idea or attributes.
Emblem or Enclosure: Features the name or initials of the company usually as part of a pictorial element or shape.
Which one of these five logo styles do you believe represents your brand? Please select one.
Web 2.0: Common elements include: vibrant colors, subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.
Contemporary: Common elements include: fresh colors, stylized imagery and clean type.
Classic: Common elements include: timeless colors, literal imagery and traditional type.
Detailed/Stylized: Common elements include: detail, textures, flowing lines and distinctive type.
Complex Illustration: A hand drawn feel depicting a scene or character.
What styles of fonts do you believe represent your brand?
Serif
Slab Serif
San Serif
Script
Blackletter
Do you have any other suggestions or ideas that would be helpful for our team when developing the graphic representation of your brand? (Optional)
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–
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About
About Us
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