Approximately 1.4 million blog posts get published every day. Likewise, 300 hours get uploaded on YouTube every single minute. Does it seem like a lot? Well, it doesn’t to users! While you’re reading this paragraph, millions of Instagram posts will get likes from followers. In fact, the platform generates 3 million likes and 6 million taps every minute.
It’s the era of content hyper-production, and mass-consumption as well.
Depending on the industry, the niche, demographics in focus, and other parameters – your brand might be facing dozens or hundreds of competitors pushing their posts and content online.
This shouldn’t discourage you. Pushing more content will surely help you capture more leads to an extent. But there are other parameters than quantity that are going to help you stand out. You’ll reach the right audience and the right leads by being mindful of the quality of that content, the timing, and the platform you choose to push it on.
The Proof is in the Process. While it’s true that one size can’t fit all in the world of digital marketing, we stick to the successful in-depth analysis and research model when we’re looking to define a content strategy. Living Proof Creative senior team of experts, along with individual teams and departments, helps the brands to figure out their trajectory based on industry trends, competitor initiatives, and needs of the very business.
Initially, your Keyword Strategy is researched and applied to your website structure in a silo format – we make sure that each page is connected to a specific search query. Then, we break down your data to look for user interactions and performance indicators that lead to conversions. Understanding user data and how they interact with your platform helps us to determine the goal and purpose of the same pages. Once the funnels are implemented, and your Google Analytics is properly connected and set for conversions – we’re ready to focus on your ongoing Content Strategy. This includes the research, strategy, and production of:
The strategy is the very core of the process. Each individual publication is processed through multiple departments and individuals with years of experience in this industry.