Content Marketing

Services

Approximately 1.4 million blog posts get published every day. Likewise, 300 hours get uploaded on YouTube every single minute. Does it seem like a lot? Well, it doesn’t to users! While you’re reading this paragraph, millions of Instagram posts will get likes from followers. In fact, the platform generates 3 million likes and 6 million taps every minute.

It’s the era of content hyper-production, and mass-consumption as well.

Depending on the industry, the niche, demographics in focus, and other parameters – your brand might be facing dozens or hundreds of competitors pushing their posts and content online.

This shouldn’t discourage you. Pushing more content will surely help you capture more leads to an extent. But there are other parameters than quantity that are going to help you stand out. You’ll reach the right audience and the right leads by being mindful of the quality of that content, the timing, and the platform you choose to push it on.

Content Marketing Process

The Proof is in the Process. While it’s true that one size can’t fit all in the world of digital marketing, we stick to the successful in-depth analysis and research model when we’re looking to define a content strategy. Living Proof Creative senior team of experts, along with individual teams and departments, helps the brands to figure out their trajectory based on industry trends, competitor initiatives, and needs of the very business.

Initially, your Keyword Strategy is researched and applied to your website structure in a silo format – we make sure that each page is connected to a specific search query. Then, we break down your data to look for user interactions and performance indicators that lead to conversions. Understanding user data and how they interact with your platform helps us to determine the goal and purpose of the same pages. Once the funnels are implemented, and your Google Analytics is properly connected and set for conversions – we’re ready to focus on your ongoing Content Strategy. This includes the research, strategy, and production of:

  • Landing Pages
  • Lead Magnets
  • White Papers
  • Case Studies
  • Social Media
  • Infographics
  • Giveaways
  • Blog Posts
  • .PDF files
  • e-Books

… & More

The strategy is the very core of the process. Each individual publication is processed through multiple departments and individuals with years of experience in this industry.

Content Creation Strategy

Competitor references, content research, promotion strategy, directives, and goals, come predefined and included within every post we push.

Search Engine Optimized Content Creation

Keyword research, strategy, h tags, alt descriptions, and metadata as well as keyword positioning – every piece that lives on the website is Google-friendly and provides answers for actual demands.

Content Review

Experienced content experts, brand managers, and business developers are reviewing each piece of content for quality, brand consistency and overall user experience of the copy.

Content Layout

Frontend development, design, and layout of blog posts, landing pages, and other content assets are performed through a proven formula by trained experts and designers.

QA & Launch

After it’s all been approved, and before pushing the content live, one of Living Proof Creative senior staff members will click through, read through, assess the quality and check all elements of the content.