Using Virtual Reality (VR) for Marketing Growth
Although many people still think virtual reality is just for games and entertainment, the reality is entirely different. Businesses are using VR to improve many aspects of operations, including employee training, testing new or existing procedures, developing new products – and marketing.
Using VR for marketing is an excellent way for brands to create a digitally-focused, immersive experience that promotes consumer engagement. It offers digital experiences in lieu of physical ones by building realistic digital environments or products that consumers can engage with through an app or headset without the hassle of travel. It’s instant gratification! Following are a few examples of how VR marketing can build brand awareness, encourage engagement, catalyze transactions, and support marketing and business growth.
Telling a Story Using VR
Unlike traditional media, VR takes storytelling to a whole new interactive level. It becomes highly personal. A great example of telling a story with VR marketing is a virtual behind-the-scenes tour of your brand’s operations, like design studios or production facilities. This kind of experience creates an intimacy that other media simply cannot because it draws the consumer into your world and involves them, which is a compelling way to generate warm leads and inspire loyalty.
Creating Memorable Experiences
Experiences aren’t exclusively physical anymore. Brands are using VR to create memorable experiences for audiences while also facilitating more brand access than ever before. For example, the New York Times (NYT) shipped disposable VR headsets to their online-only subscribers, which allowed this group of subscribers to watch a VR film entitled Seeking Pluto’s Frigid Heart, giving them a realistic, intimate look at the planet.
Implementing VR experiences into digital marketing strategies provides invaluable brand engagement while boosting customer loyalty.
Making Advertising More Fun
Ads today, given how many we are bombarded with daily, can be boring and annoying. Let’s face it – we don’t all have big brand budgets to create memorable (and expensive) TV ads like you see during February’s annual big game – you know the one.
VR marketing can simply make advertising and marketing fun and engaging for people anytime, anywhere. For example, a luxury car company can give users an intimate virtual tour of a car’s interior, including interactive handling simulations, so interested buyers can virtually “test drive” the car from afar. This kind of experience is fun and exciting. However, it’s also an opportunity to create new brand interest, interaction, and even loyalty.
New Approach to Showcasing Products
Using VR for marketing and showcasing products is already happening, and it will only continue to expand as more brands catch on. There is no better example of VR in marketing than the explosion of virtual real estate tours during the height of the pandemic. Real estate agents and homebuyers alike were limited by shelter-in-place restrictions across the nation, which made in-person home tours next to impossible.
However, real estate sellers were quick to tap into VR home tours, creating new opportunities to market and sell properties despite pandemic-related restrictions. In fact, home sales skyrocketed during the global pandemic, and we’ll be the first to speculate that VR home tours helped realtors immensely during this particular period in home sales history.