How To Utilize Golden Ratio in UX/UI Design?
The golden ratio is essential to appealing and high-functioning UX/UI design. It can be applied across all elements, like the font size and spacing, image cropping and placement, and much more. Application of the golden ratio in UI design, or UX, will create a positive experience for users while encouraging engagement with well-planned “golden” visual and text elements.
For example, the golden ratio can make website and app text copy much easier to read. Ready to test this theory? If you have a 10pt font for the body copy of a blog post, what size should the headline be for maximum appeal? Let’s apply the golden ratio. First, multiply the body text (10) by 1.618., which gives us 16.18. Now, rounding that down to 16 gives us a 16pt font. The combination of these two fonts is appealing and effortless to read, as it clearly distinguishes the headline from the body copy.
Why Is It Important to Use Golden Mean in
Even if you weren’t familiar with the term “golden ratio” before beginning this article, we’re willing to bet you immediately recognized its significance – and presence all around you. From a brand perspective, applying a golden ratio UX design to your digital assets can elevate your brand identity, engagement, and loyalty.
For example, a golden ratio web design or app design can provide better reading and retention for your brand while increasing user engagement. The golden ratio in design lends an aesthetic balance and appeal to your brand assets that instinctually draws users in and makes your brand more memorable.
Living Proof Creative is a full-service creative agency, and we specialize in handcrafted digital experiences using the golden ratio and other design tools to give brands an edge online and off. Contact us today to discuss how we can create unforgettable brand first impressions and experiences that fuel growth, sales, and – most importantly – cultivate lasting brand loyalty.
Frequently Asked Questions
In UX/UI Design, the Golden Ratio can be used to set the dimensions of elements like buttons, forms, text blocks, and images. It can help create a natural flow that guides the user’s eye through the interface in a pleasing, intuitive way, potentially improving user engagement and satisfaction.
Utilizing the Golden Ratio in your brand’s UX/UI design can contribute to a more harmonious and visually pleasing user interface. This can increase user satisfaction and engagement, ultimately supporting brand reputation and customer loyalty.
You can apply the Golden Ratio in various ways, such as the sizing and spacing of elements, layout composition, and even in the typography. For example, if you have a content block that’s 1000px wide, a visually pleasing division could be a primary content area of about 618px and a sidebar of about 382px, which is roughly in line with the Golden Ratio.
Yes, there are several tools available online to help designers apply the Golden Ratio to their designs. Some examples include PhiMatrix and Golden Ratio Typography Calculator. There are also templates and grids available in design software like Adobe Illustrator and Sketch.
While the Golden Ratio can guide designers towards creating aesthetically pleasing and harmonious designs, it’s not a strict rule that must always be adhered to. In UX/UI design, functionality, usability, and meeting the user’s needs are of utmost importance. The Golden Ratio should serve as a tool to enhance these factors, not constrain them.