As technologies evolve and more businesses go digital, we fully expect to see an increase of B2C trends in the B2B world. Today, as much as 67% of current B2B decision makers prefer to conduct their research online, and learn about an offering or a company before they make their move. Almost all of them are on LinkedIn, and they will interact with your online presence and content at least 10 times during their research process.
This is why in 2021 you can’t afford not to work on the development of your Business to business digital marketing strategy. Let us help get started with a thorough audit of your current strategies, identify opportunities for improvement and help you establish a meaningful presence online.