The Grittness fitness app connects you to your surrounding health-conscious culture through its custom, community driven, social-media exercise app. Grittiness swiftly rose in popularity due to their unique branding and email/banner ad campaigns- which Living Proof Creative was brought on to design. Their platform is currently going through massive transformations after being acquired by Under Armour.
Living Proof Creative worked with Grittiness to map out their overall design aesthetic, including the logotype and typeface. Beginning the design process with a solid logo and set of brand standards helped legitimize the brand, and led to successful development from A to Z. The Living Proof Creative design team’s vast experience in digital design resulted in strong, beautiful designs, clearly connected to Grittness’s core values and distinct voice.
CMYK: 58/8/4/0
RGB: 93/187/226
HEX: #5DBBE2
CMYK: 52/43/41/7
RGB: 128/129/132
HEX: #808184
CMYK: 20/0/0/80
RGB: 85/92/97
HEX: #555C61
Din
a b c d e f g h i j k l m n o p q r s t u v w x y z
Montserrat Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
Robo
a b c d e f g h i j k l m n o p q r s t u v w x y z
Robo Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
The banner ads required a consistent design that maintained their brand standards throughout, in order to be replicated for digital or print. This allowed Grittness to work with other businesses when promoting events by providing them with assets that could be utilized across the board.
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