Women of Today

WordPress, Content Marketing, SEO, Marketing Automation

Camila Alves approached Living Proof Creative in 2015 to help build her women’s lifestyle website, Women of Today. After a successful partnership with the Today Show on a Facebook Live series called Camila’s Code, she needed an online destination for her swiftly growing identity as a lifestyle expert. So, Living Proof Creative integrated her existing videos into a blog-based site, which posts everything from crafts & recipes to holiday tips. In fact, Camila was so pleased with the result that Living Proof Creative was later brought on to design and launch the website for her organic baby food brand, Yummy Spoonfuls.

Challenges

Camila required a platform that would not only showcase her evolving identity as a lifestyle expert but also house dynamic content like Facebook Live videos. The Women of Today online destination needed to feel intuitive and vibrant, embodying her multifaceted brand while remaining optimized for a diverse, on-the-go audience.

Solutions

Women of Today’s brand is directed at women who do it all. The website acts as a resource, providing information, tips, and advice geared toward homemakers and caregivers. With this in mind, Living Proof Creative crafted a visually inviting, easy-to-navigate WordPress site for the growing brand. The interface design prioritized intuitive layout, vibrant imagery, and seamless content access to reflect the energy and versatility of the target audience. Video content from Facebook Live (a new feature at the time) was incorporated directly into the blog layout to create a real-time, interactive user experience. The team ensured the platform was fully mobile-responsive, enabling users to easily follow lifestyle content across any device.

Living Proof Creative also assisted with SEO, content creation, and marketing automation to support the website’s initial growth, supporting brand growth and recognition with women of today.