Though PPD Painting successfully served Chicago and surrounding areas for over 15 years as Precision Painting & Decorating, in 2019 they decided it was time to update their brand to reflect their distinct offering in the commercial painting industry. The PPD team engaged with Living Proof Creative in 2019 to do a complete rebrand and to collaborate on their digital marketing strategies. Now, years later, Living Proof Creative continues to work closely with PPD on all things digital; trade show and lead generation strategies and expansion into new markets, like their newest location in Cincinnati, Ohio.
Overview
Discovery
Known for their outstanding quality of work and all inclusive approach to their services, PPD Painting wanted to improve their own visual branding, brand standards and online presentation. The Living Proof Creative team performed a thorough competitive analysis of other national painting brands and other companies relevant to those industries to come up with a creative solution that will match the status and reputation of the well established PPD Painting brand.
Brand Identity & Collateral Design
Living Proof Creative went through the rebrand process and fully updated the PPD Painting logo to achieve an elevated and modern “seal” for their rebrand. A brand standard for company wide use was then created, along with design and layout for printed materials like business cards, letterhead and stationary, hats, shirts and Yeti mugs. The brand update was implemented across all channels- on the website, social media and throughout PPD’s online presence. Consistency is key when it comes to rebranding and the Living Proof Creative team makes sure that all of our clients’ designs and messaging are updated and that all resources reflect the new, improved brand.
Colors & Material
Cool Grey
CMYK: 0/0/0/70
RGB: 109/110/113
HEX: #6d6e71
Blue
CMYK: 100/94/34/27
RGB: 33/42/92
HEX: #212a5c
White
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #FFFFFF
Typography
Primary Font
Secondary Font
Body Font
Digital Marketing
In addition to rebranding, Living Proof Creative is also delivering support in SEO, Social Media, Paid Ads and Content Marketing for PPD. From local search optimization and on page SEO, to support with talent acquisition, job posts, newsletters, landing pages and more – Living Proof Creative is consistently providing PPD with digital marketing support and services. Over time, we managed to show improvement in rankings, improving the quality of leads delivered, and help with the automation of marketing campaigns and communication.
