Fusion Art Glass specializes in providing unique and beautiful art glass. When designing their eCommerce site in 2016, Living Proof Creative used the same attention to quality and detail as the artists who handcraft the glass pieces themselves. The User-Experience is tailored for a sophisticated online shopping experience to align with Fusion Art Glass’s high-end brand. The interface was constructed to showcase the splendor of each individual product, artist, and gallery. The site is still a growing destination for quality workmanship and magical glass art.
Overview
User Experience
To create a truly “Fusion Art Glass” User Experience, Living Proof Creative was inspired by the unique and high-end elegance of an art gallery. The interaction between the customers and each product is personal and intimate. The site flows effortlessly so users are encouraged to explore in depth the works of art for sale. This conversion-centric, intelligent design has resulted in more purchases of high-priced items because it reassures the customer of the brand’s legitimacy, the artist’s craftsmanship, and the beauty of each individual product.
Interface Design
The concept behind the Fusion Art Glass interface design revolves around the clear and concise representation of the products. Living Proof Creative designed the layout of the site using instinctual navigation, beautiful style, and a simplified purchasing process to encourage sales. Users interacting with the site have all the information they need readily available, arranged logically, and displayed professionally.
eCommerce
The open source eCommerce platform, Magento, lends itself perfectly to a site like Fusion Art Glass. With a large and varied inventory of one-of-a-kind pieces, Fusion Art Glass requires a flexible, customizable eCommerce store. Using Magento, Living Proof Creative was able to create an online shopping experience that feels relevant and easy rather than overtly sales oriented or forced.
Content Management
With a long list of contributing artists, a rotating inventory, and seasonal products, Fusion Art Glass has a world of content opportunities. Living Proof Creative put in place the tools for Fusion Art Glass to keep their site updated with the latest news, art shows, and featured glass works. This allows for Fusion Art Glass to establish itself not only as on online store, but an active art resource.
Mobile Responsive
While it’s less likely for consumers to purchase big-ticket items on mobile devices over desktop computers, a responsive site is imperative to provide access to products on any device. For the most part, the mobile interaction between customers and a site like Fusion Art Glass, is one of research before the big buy. So, Living Proof Creative designed a mobile experience that showcases the best of every product no matter the screen size. The site was intentionally designed to display products fluidly and in detail.
Digital Marketing
Living Proof Creative helped Fusion Art Glass take their brand awareness to a whole new level. White hat SEO techniques supported the growth of the brand, and enabled all of their unique artists to reach their audience. Living Proof Creative’s Digital Marketing efforts put them in front of anyone looking for glass art online.
