Digital Marketing

Digital marketing took a front seat during the pandemic as the world shut in and clicks became the driving force of commerce and interaction. Brands lagging behind the digital revolution faced a reckoning as operating online became SOP out of necessity. The pandemic redirected human…

Although marketing has changed with technology over the years, the basic tenets of marketing are not new. And by “not new,” we’re not talking about the evolution of marketing over the past century or two, as most would assume. We’re talking in terms of antiquity…

“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co. We’re not sure when Douglas Warner said this - but it’s never been more true than today. Lead generation has and always…

In 2020, the effects of the pandemic changed how we live and work in a record amount of time. Businesses in every industry were suddenly faced with the challenges of adapting to a locked-down, socially distanced world where person-to-person interactions had become potentially dangerous and…

The world and the way we interact with customers continue to change rapidly, and if you’re not keeping up - you run the risk of being left behind. The future of business is digital - both internally and customer-facing and the imperative to adapt hit…

Social media has been a cornerstone of connectivity on a local and global scale for years. Then along comes the pandemic in 2020, and people the world over began depending on social channels to stay connected, gather news, shop, and more. Let’s face it, social…

With no one-size-fits-all approach to marketing, determining the best strategy to launch a brand - and keep it on the map - is tricky. What works for one brand may not for another - and what worked last year may not work as well now.…