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Fonts are integral to design, giving letters and words feeling and meaning. Yet, selecting a typography for a logo or website is never just “picking a font.” Every typeface carries tone, history, and intention. It shapes how a brand feels before a single word is…

Unless you work in marketing, web development, or eCommerce, you may not be familiar with Magento Open Source, the platform that powers hundreds of thousands of online stores worldwide. Despite its reach, Magento often flies under the radar compared to household names like Shopify or…

Marketing and design evolve in cycles as trends come and go - only to resurface in new forms. Technology and consumer behavior may change and fluctuate, but the core goals remain the same: clarity and connection. What will be the drivers of consumer connection in…

When markets are uncertain and the economy is shaky, it’s natural for businesses to instinctively pull back. Budgets get scrutinized while new investments get shelved. We get it, a cautious, "wait-and-see" approach seems logical when the future is unclear. However, our experience has taught us…

Before we dive in, is it Magento or Adobe Commerce? Actually, it’s both. Magento Open Source, true to its roots, is the free, downloadable, and open-source version of the platform. Adobe Commerce is the enterprise version, which includes additional features, support, and cloud hosting options…

There’s no escaping the word AI. It’s everywhere, from news stories to boardrooms to Reddit debates. Artificial intelligence is reshaping the digital landscape. It’s transforming how we create content across industries, consume information, and discover online. In the world of SEO, its influence is poised…

In today’s digital-first world, trust and handshakes aren’t enough to close deals. Rather than picking up the phone, potential customers are vetting businesses online, comparing websites, checking credibility, and forming opinions in seconds.With Living Proof Creative, you get all the tools needed to play your…

In a city like Austin, where innovation meets opportunity, businesses that prioritize local SEO are the first to get noticed. That means that for smaller, local brands without the benefit of big-box marketing budgets, optimizing your website for Austin customers is essential. Why? Because effective…

There are numerous factors that influence how Google ranks content, but few are as important as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. These four pillars are central to Google’s Search Quality Rater Guidelines and the recent Helpful Content Update. Although not directly influencing search engine…

Since its debut decades ago, eCommerce, a.k.a. online shopping, has grown exponentially, and this trend will only continue as long as the internet exists. Let’s face it: we live in an increasingly digital society where people look for answers and solutions online. That being said,…