Typically, when a brand becomes the unofficial name for a product or service, it's because it was the first of its kind. Examples: tissues are commonly called Kleenex, and a handheld cordless vacuum is referred to as a Dustbuster. Both were the first in their…
Living Proof CreativeJanuary 12, 2022
Not many people can claim G.O.A.T. status, but those who can are the “Greatest Of All Time” in their field. Although the acronym is usually associated with exceptional professional athletes, it has also been attributed to musicians and other public figures. So, when debating who…
Living Proof CreativeDecember 27, 2021
With decades of experience, and thousands of pieces produced, Mez Data is one of the most recognizable names on the Austin graffiti scene. You can find hundreds of his murals and productions all over the city, and they are pretty hard to walk by without…
Living Proof CreativeNovember 18, 2021
Ecommerce has been rising for decades; however, no one could predict the unprecedented surge in online shopping the COVD-19 pandemic created. Previously favoring clothing, electronics, and specialty items - online shopping quickly shifted to accommodate our everyday needs as working from home spread across the…
Living Proof CreativeNovember 8, 2021
The Little Island is one of the newest gems in the New York City public park scene. Located at the division between the Chelsea and Meatpacking District neighborhoods at 13th St, the park is constructed on top of the old Pier 54 which had fallen…
Living Proof CreativeNovember 8, 2021
Although marketing has changed with technology over the years, the basic tenets of marketing are not new. And by “not new,” we’re not talking about the evolution of marketing over the past century or two, as most would assume. We’re talking in terms of antiquity…
Living Proof CreativeNovember 1, 2021
“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co. We’re not sure when Douglas Warner said this - but it’s never been more true than today. Lead generation has and always…
Living Proof CreativeOctober 19, 2021
