MIR Audio Video is a family owned and operated business out of Los Angeles that has been providing the latest in A/V technology for over 35 years. Their innovative installation techniques have established relationships with clients like the Los Angeles Lakers, Clippers, the Academy Awards, ESPNLA and much more. When Living Proof Creative started working with them, it was clear that they needed their website to reflect their extensive experience and high-end work.
Overview
Discovery
Living Proof Creative worked with MIR Audio Video to learn about the competitive landscape for A/V products and services in Southern California and did research to determine how best to utilize the website to generate qualified leads for their company. Keyword analysis, local listing research, demographic analysis and brand positioning were all taken into consideration when preparing content campaigns and gathering assets for the website.
User Interface Design
MIR Audio Video wanted the website to be simple, beautiful, and to effectively convey their expertise and knowledge of the “latest and greatest” that technology has to offer. Their target customer would want to see high quality images to quickly understand their systems and automation offerings.
Special Features
Weekly Promotions
With big box competitors offering the same products as MIR, the main differentiator for their online offering is their local service and installation expertise. Through the holidays, Living Proof Creative worked with them to update weekly promotions, and all throughout the year, that website page displays the deals, promos and newest tv models.
Instagram Feed
Visuals on social media of MIR Audio Video’s work showcase their incredible home theater, A/V systems and Home Automation services. With truly impressive work, like flat screen tv’s coming out of the ceiling and home movie theaters, MIR’s images and videos are perfect for going viral on Instagram. Living Proof Creative incorporated a live Instagram feed on the Home Page of the website, so that pictures of their work are updated on the website in real time.
Testimonials Feed
MIR Audio Video has, and continues to get, a lot of rave reviews. When users search for installation pros, they want to see what other customers have to say, so integrating a feed of MIR’s testimonials on the website compiles all of their positive client feedback in one place.
Mobile Responsive
All Living Proof Creative websites prioritize mobile responsiveness, but it was especially important that MIR, a technology company, provided a stellar user experience on mobile. All pages of the website resize seamlessly to showcase the stunning imagery and informative content from any device.
Digital Marketing
After the launch of the website, an SEO setup and strategy was implemented to help MIR Audio & Video generate more leads on the local market. With a constant increase in traffic coming from Google Organic Search, and a 8% growth rate in SEO traffic, we included a Paid Ads strategy to support the launch of the new platform. Month after month we managed to decrease the Cost per Click, and bring in a 43% increase in traffic through Google Ads alone. Combined with Display Ads, and efforts on other channels, we achieved a 193% increase in the overall traffic and it’s still growing.
